What is CRM? Customer Relationship Management Explained

What is CRM? CRM stands for customer relationship management. It’s technology that analyzes and manages customer interactions and data throughout the entire customer lifecycle, thereby building better customer experiences, better customer service, and better business relationships while increasing revenue.

Think of CRM as a modern software akin to a traditional filing system in which the names of customers and prospects as well as all of their relevant information (phone number, email, deal stage, notes, etc.) are stored.

CRM systems help to improve customer relationships and connections by offering a 360-degree view of the customer with easy access to data like contact info, customer service requests, marketing campaigns, and sales history and opportunities, thereby streamlining businesses processes.